Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]

Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]

Our language of nouns and verbs contributes to the illusion that we (the subjects) control the creative process (the object).

Artful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.

A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.

I'm writing to share with you a set of tools that may be particularly relevant at this time of loss and uncertainty, although it may seem...

A guest post from Ryan Holiday

Solid design principles for raising the bar on graphic communications

You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.

by Jessica Helfand American Institute of Graphic Arts Honolulu Chapter Graphic design is the most ubiquitous of all the arts. It responds...

To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.

In his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.

Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]

"After the invention of the Phoenician alphabet, words and pictures went their separate ways." -Robert Horn on visual thinking.

Why ask why? Because it could be the single best way to inspire anybody to do anything. Excerpts from John Forde. copywritersroundtable.com

In “The Cognitive Neuroscience of Creativity,” author and neuroscientist Arne Dietrich, Ph.D. outlines four ways to be creative,

“What is Graphic Design?” John Wade, the brilliant designer and teacher behind Before & After magazine, put that question to his readers.

"Not only is inception possible, but it’s happening every day." Guest post by Donnie Bryant

Excerpts from BRAND THINKING AND OTHER NOBLE PURSUITS, by Debbie Millman

As Aristotle said about persuasion.“The greatest thing by far is to be a master of metaphor." From Gary Bencivenga marketingbullets.com