Surprise de-rails our train of rational thought, throwing our expectations and stories about the way things are out the window.

A review of the book by Daniel Pink. Game-changing information about what motivates us.

A guest post by John Forde reveals 10 built-in triggers for persuading others. copywritersroundtable.com

17 selected quotes on the nature and impacts of a solid brand identity.

This guest post by John Forde @ Copywriter’s Roundtable shares six 'natural born" copywriting techniques.

Guest post by Robert Campbell, Maui Printing Company.

My top 7 reasons to partner with a professional graphic designer. BONUS REASON #8: Amateurs don't know what they don't know...and it shows.

"Timing is everything," says Mike Wicks in this guest post. And you need a good reason to refresh your brand. Which of these apply?

This guest post by copywriter Debra Jason guides us in creating a magnetic message that resonates with our ideal client.

"Yes and..." is one of my favorite take aways from TO SELL IS HUMAN by Daniel Pink. He says we're all selling something. Read on. [...]