Linda Pizzitola, Kauai, Hawaii
13 Commandments for Copywriters
From Stansberry Research, a privately owned American publishing company founded by Frank Porter Stansberry. The company is headquartered...
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Linda Pizzitola, Kauai, Hawaii
Feb 3, 20233 min read
You Never Get a Second Chance to Make a First Impression
It turns out that we DO judge a book by its cover. And that we’re pretty accurate in our split second assessments. And that our first...
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Linda Pizzitola, Kauai, Hawaii
Jul 20, 20211 min read
Logos: Concept to Creation
Logo Design. Concept to Creation. Before & After images. Plus a retrospective of some logo favorites over 20 years.
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Linda Pizzitola, Kauai, Hawaii
Jun 7, 20219 min read
20 Ways to Make Your Copy More Believable
CHECKLIST : 20 Ways to Enhance the Credibility of your Message
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Linda Pizzitola, Kauai, Hawaii
Jan 23, 20212 min read
Keep On Marketin'
Originally published April 2009. 'Keep on truckin' image by Robert Crumb. Why not be vision led instead of fear driven? Business books...
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Linda Pizzitola, Kauai, Hawaii
Aug 31, 20201 min read
10 Years of Heiva I Kauai
Take a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org
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Linda Pizzitola, Kauai, Hawaii
Aug 25, 20202 min read
Hooking Skimmers and Scanners
In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.
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Linda Pizzitola, Kauai, Hawaii
Jun 10, 20203 min read
Benefits 101
According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]
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Linda Pizzitola, Kauai, Hawaii
May 6, 20203 min read
10 Easy Ways to Boost Your Copy
Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]
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Linda Pizzitola, Kauai, Hawaii
Apr 8, 20202 min read
Focal Point - the power of one
A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20201 min read
Fun & Branding with Venn Diagrams
You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20203 min read
Grab Attention with Your Message
To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20202 min read
How We Remember
Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20202 min read
Why Ask Why?
Why ask why? Because it could be the single best way to inspire anybody to do anything. Excerpts from John Forde. copywritersroundtable.com
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20203 min read
The Art of Planting Ideas
"Not only is inception possible, but it’s happening every day." Guest post by Donnie Bryant
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20204 min read
Brand Thinking
Excerpts from BRAND THINKING AND OTHER NOBLE PURSUITS, by Debbie Millman
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20205 min read
The Golden Key of Persuasion
As Aristotle said about persuasion.“The greatest thing by far is to be a master of metaphor." From Gary Bencivenga marketingbullets.com
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20204 min read
The Psychology of Storytelling
PROVEN WAYS TO CREATE BETTER STORIES (AND WHY STORIES SELL). Guest post by Gregory Ciatti.
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20208 min read
How to Create Advertising that Sells
David Ogilvy has been called “the original Mad Man.” Read and heed his classic advice, originally shared in an agency ad from the 1960’s.
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Linda Pizzitola, Kauai, Hawaii
Mar 22, 20203 min read
In Print We Trust
"A printed page is touchable, an archive, a reference, a resource that does not arrive via thin air and will not disappear into thin air. “
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