From Stansberry Research, a privately owned American publishing company founded by Frank Porter Stansberry. The company is headquartered...

It turns out that we DO judge a book by its cover. And that we’re pretty accurate in our split second assessments. And that our first...

Logo Design. Concept to Creation. Before & After images. Plus a retrospective of some logo favorites over 20 years.

CHECKLIST : 20 Ways to Enhance the Credibility of your Message

Originally published April 2009. 'Keep on truckin' image by Robert Crumb. Why not be vision led instead of fear driven? Business books...

Take a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org

In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.

According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]

Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]

A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.

You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.

To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.

Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]

Why ask why? Because it could be the single best way to inspire anybody to do anything. Excerpts from John Forde. copywritersroundtable.com

"Not only is inception possible, but it’s happening every day." Guest post by Donnie Bryant

Excerpts from BRAND THINKING AND OTHER NOBLE PURSUITS, by Debbie Millman

As Aristotle said about persuasion.“The greatest thing by far is to be a master of metaphor." From Gary Bencivenga marketingbullets.com

PROVEN WAYS TO CREATE BETTER STORIES (AND WHY STORIES SELL). Guest post by Gregory Ciatti.

David Ogilvy has been called “the original Mad Man.” Read and heed his classic advice, originally shared in an agency ad from the 1960’s.

"A printed page is touchable, an archive, a reference, a resource that does not arrive via thin air and will not disappear into thin air. “