It turns out that we DO judge a book by its cover. And that we’re pretty accurate in our split second assessments. And that our first...

GRAPHIC DESIGN PRINCIPLES 1. Less is more 2. Start with a concept 3. Make complicated things simple, and abstract things real. [...]

Logo Design. Concept to Creation. Before & After images. Plus a retrospective of some logo favorites over 20 years.

Three more Gestalt principles of perception that influence how we interpret abstract images in the context of their surroundings.

The term ‘gestalt’ was coined by German psychologists in the 1920’s to define a unified whole. It refers to theories of visual...

In 2014, marker signs for Kauai's five historic land divisions hit the roadsides, phase two of the Kaua‘i Nui Kuapapa project. [...]

Take a trip back in time with these 10 posters from the last 10 years of Heiva I Kauai. For more info on the event, visit heivaikauai.org

In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.

Contrast is a designer’s most powerful communication tool: It can attract the eye, create visual priorities, establish landmarks [...]

Artful grouping of design elements creates a cohesive whole. We see a family of related objects, a visual ‘unit’ that we can batch process.

A solid design has one primary focal point that anchors the layout and defines its purpose. Everything else becomes a supporting actor.

Solid design principles for raising the bar on graphic communications

You may have seen this fun Venn diagram on Facebook, showing the common ground between Bank Robbers, DJs and Preachers. We take it further.

by Jessica Helfand American Institute of Graphic Arts Honolulu Chapter Graphic design is the most ubiquitous of all the arts. It responds...

To break through the clutter and noise, and get your audience's attention, make your message Personal, Unexpected, Visual, and Visceral.

In his book, HAPPIER, Tal Ben-Shahar, PhD, explores the premise that both meaning and pleasure are required for us humans to be happy.

Susan M. Weinschenk, Ph.D., says we have to use information to make it memorable. She offers up two practical ways to do that. [...]

"After the invention of the Phoenician alphabet, words and pictures went their separate ways." -Robert Horn on visual thinking.

“What is Graphic Design?” John Wade, the brilliant designer and teacher behind Before & After magazine, put that question to his readers.

Observations from some leading American graphic designers, as shared in Debbie Millman's book, HOW TO THINK LIKE A GREAT GRAPHIC DESIGNER.