From Stansberry Research, a privately owned American publishing company founded by Frank Porter Stansberry. The company is headquartered...

CHECKLIST : 20 Ways to Enhance the Credibility of your Message

An excerpt from my longtime copywriting mentor, Gary Bencivenga, MARKETINGBULLETS.COM

In a sea of gray, design elements can add contrast and chunk down a long written piece, making it more appealing and easy to digest.

Now more than ever, it's critical to keep your writing simple, clear and relevant. Try this checklist to tighten up your copy.

According to direct marketing industry giant, Clayton Makepeace, closing a sale means successfully making eight separate sales [...]

Punch up your headline. Your reader may never make it to the first sentence if the headline doesn’t do its job. Proven strategies [...]