Na Aina Kai Botanical Gardens Membership Project


Project: Membership Booklet
Client: Na`Aina Kai Botanical Gardens & Sculpture Park, Kilauea, Kauai, Hawaii
Goal: Promote new membership program. Invite supporters to “Join the gardens and grow with us!” Square booklet format (with reply envelope) lends the look and feel of a formal invitation to the mailing.
Concept: Reflect the natural and artistic beauty of the gardens, featuring images of flowering tropical plants and life-size bronze sculptures. Botanical illustrations are ghosted in the background behind text.
Background: A letter from the CEO of this vibrant non-profit provides background information on the organization. The vision is supported by a mission statement and photos from the gardens paired with enthusiastic visitor comments. Benefits of the various membership levels and a membership form are also included.
Techniques: Created in Adobe InDesign, March 2006. Images edited in Illustrator and Photoshop. Printed on 80# coated matte stock. 6″ x 6″ folded with saddle stitch.
Facts: Designed to coordinate with Na`Aina Kai rack card and print ads.