Surprises in the ‘Negative Space’

Posted by on Mar 7, 2014 in Blog, Creative Process, Graphic Design, Marketing | 0 comments

Many of these have made the rounds, but on the heels of a recent blog post referencing surprise design elements in the ‘negative space,’ here are some playful logo examples:

 

CIRCUS OF MAGAZINES

negative-space-logos-15  Circus tent doubles as open magazine.

FLIGHT FINDER

negative-space-logos-34  Mirrored ‘F’s’  create plane silhouette

SPARTAN GOLF CLUB

negative4  Golfer’s swing creates Spartan helmet shape

FOOD WRITERS GUILD

negative-space-logos-41  Writing and food come together with the spoon/pen nib

ED’S ELECTRIC

negative-space-logos-44  The ‘E’ joins the electrical plug and socket

ART PEAK

negative-space-logos-40  The pencil point doubles as a ‘peak.’

FED EX

FedEx The arrow between the ‘E’ and the ‘x’ implies action

BASKIN ROBBINS

Baskin-Robbins  (Thirty one) …derful flavors!

NORTHWEST AIRLINES

Northwestern  The circle is a compass with the arrow pointing __________?

PITTSBURGH ZOO & PPG AQUARIUM

Pittsburgh-Zoo  A gorilla and lioness face each other in profile.

MILWAUKEE BREWERS

Milwaukee-Brewers  The baseball glove is formed by an “M” and a “B.”

 

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