The Creative Process Illustrated

Posted by on Oct 1, 2011 in Blog, Copywriting, Creative Process, Graphic Design, Marketing | 0 comments

The Creative Process Illustrated

Review of W. Glenn Griffin & Deborah Morrison’s The Creative Process Illustrated (How Advertising’s Big Ideas Are Born)

Griffin and Morrison take us backstage and introduce us to 36 successful ‘creatives,’ (creative directors, art directors and writers) and share their backgrounds. But the best part is getting into these folks’ heads as they unveil their processes for getting to the ‘Big Idea’…

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