How We Decide

Posted by on Jan 1, 2011 in Blog, Marketing | 0 comments

How We Decide

Review of How We Decide by Jonah Lehrer

Born of a science writer’s difficulty choosing which Cheerios to buy, How We Decide takes us on a fascinating ride through the human brain, exploring the edge between emotion and reason in our deciding process.

THE VALUE OF FEELINGS The feeling part of the brain is an ancient and finely tuned instrument for survival. It can detect danger and discord long before the conscious brain…

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