What’s Emotion Got to Do With It?

Posted by on Jan 1, 2010 in Blog, Copywriting, Marketing | 0 comments

What’s Emotion Got to Do With It?

With thanks to Dan Hill, author of Emotionomics: Leveraging Emotions for Business Success (and an apology to Tina Turner)

Breakthroughs in brain science have confirmed what we all instinctively know. People are primarily emotional decision makers, who evaluate matters quickly and intuitively, and communicate their truest responses non-verbally. Emotional reactions are then justified with rational thought. Two scientific tools, facial coding and eye tracking, can help…

Be Sociable, Share!
468 ad

Leave a Reply

Your email address will not be published. Required fields are marked *