22 Immutable Laws of Branding

Posted by on Oct 1, 2009 in Blog, Marketing | 0 comments

22 Immutable Laws of Branding

by Al and Laura Ries, Ries and Ries Focusing Consultants

1. EXPANSION. The power of a brand is inversely proportional to its scope

2. CONTRACTION. A brand becomes stronger when you narrow its focus

3. PUBLICITY. The birth of a brand is achieved with publicity, not advertising

4. ADVERTISING. Once born, a brand needs advertising to stay healthy



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