Make Your Message Stick

Posted by on Jan 1, 2009 in Blog, Copywriting, Graphic Design, Marketing | 0 comments

Make Your Message Stick

A review of Made to Stick, by Chip and Dan Heath

How do you make your ideas understandable, memorable, and persuasive? In Made to Stick, brothers Chip and Dan Heath bring to life six proven strategies. With loads of examples and compelling evidence, they explore how making your message Simple, Unexpected, Concrete, Credible, Emotional, and/or a Story…

 

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0 responses to “Make Your Message Stick”

  1. […] See also a 1-page review of  Made to Stick, by Chip and Dan Heath […]

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