Lazy Eyes: How we read online

Posted by on Oct 1, 2008 in Blog, Copywriting, Marketing | 0 comments

Lazy Eyes: How we read online

Excerpts from a post by Michael Agger in Slate Magazine, July 2008.

You’re probably going to read this.

It’s a short paragraph at the top of the page. It’s surrounded by white space. It’s in small type. No scrolling required.

To really get your attention, I should…

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