Beyond Image Advertising

Posted by on Oct 1, 2008 in Blog, Copywriting, Graphic Design, Marketing | 0 comments

Beyond Image Advertising

For twelve years I created good looking ads. They were clean, stylish and impactful. But did they sell? We don’t know. It wasn’t possible to track their effectiveness. They were ‘image’ ads that ran with a hope and a prayer that they would attract buyers. Almost all award-winning ads are image ads — beautiful, clever, or funny, with absoutely no track record of conversions to sales.

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