Ratchet Up Your Copy

Posted by on Jul 1, 2008 in Blog, Copywriting, Marketing | 0 comments

Ratchet Up Your Copy

Excerpt from an article by Jennifer Stevens, The Golden Thread, May 2008.

This past week, a guy named Ben installed a new high-efficiency furnace in our 109-year-old house. He came with a truck full of tools and spent 11 hours revamping our antiquated heating system. He met with a few surprises along the way but he had what he needed to get the job done. It was simply a matter of reaching, at each step, for the right tool…

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