Easy Reading: How low can you go?

Posted by on Apr 1, 2008 in Blog, Copywriting, Marketing | 0 comments

Easy Reading: How low can you go?

Excerpt from an article by Michael Masterson, consultant and author of the American Writers & Artists Inc. (AWAI) Accelerated Program for Six-Figure Copywriting.

In most areas of life, getting high grades means you are doing well. When it comes to writing, however, the most popular grading system works inversely.

The Flesch-Kincaid (FK) scale is a statistical program designed to measure simplicity of expression, an important quality of good writing.

 

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