Defining the Design Challenge

Posted by on Jul 1, 2007 in Blog, Copywriting, Creative Process, Graphic Design, Marketing | 0 comments

Defining the Design Challenge

LIST MAKING.  According to Edward de Bono, author of multiple books on problem-solving, a good technique to get ideas flowing is to list all possible solutions to a problem. In the brainstorming phase, there are no wrong answers. Let your imagination go. A crazy, off-the-wall idea can be a springboard to a great idea…

IDEA MAPPING.  Some of us can get those creative neurons firing best with a more visual, less linear process, such as idea mapping. This technique explores ideas graphically…

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