Hooking Skimmers and Scanners

Posted by on Jan 1, 2007 in Blog, Copywriting, Graphic Design, Marketing | 0 comments

Hooking Skimmers and Scanners

We all do it. With the onslught of information coming at us every day, we have to filter it. We skim for a quick overview of the message in a communication. We scan for the specific information we’re looking for. When we’re sorting through potential reading material, making our A pile (read now) B pile (read later if I get around to it) and C pile (recycle), we are not yet committed to a printed piece…

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