Branding Your Organization

Posted by on Oct 1, 2005 in Blog, Graphic Design, Marketing | 0 comments

Branding Your Organization

I often get calls from business owners seeking help with promotional materials like brochures, rack cards and ads. After gathering background on the business itself, I want to know about its graphic identity. Do they have a logo? A graphic image identified with the business? Typestyles? Colors? Surprisingly often, no such identity exists.

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