Making Headlines

Posted by on Jul 1, 2004 in Blog, Copywriting, Creative Process, Marketing | 0 comments

Making Headlines

Be it a newsletter article or a print ad, an effective headline serves as bait and hook to grab attention and pull a reader into the rest of your story. With the ever-increasing level of information overload, you have only a few seconds to win a reader over. Both visual appeal and headline appeal are key.

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